COVID-19 SHOOT GUIDELINES
Our goal at Mastini Productions is to deliver a safe & diligent shoot environment.
We have been working with suppliers, agencies & studios to build in a package of safety guidelines that will keep everyone safe on set.
In depth Risk Assessments and COVID-19 audits will be provided for each shoot environment, and we'll take every measure to ensure the entire team feel confident attending the shoot.
For a copy of our COVID-19 guidelines or to discuss a shoot brief, please get in touch
We're determined to do the work & learn to become better allies.
Of our model shoot portfolio, less than 30% features black models.
We’ve more than once failed to challenge casting briefs that we do not agree with, in order to keep shoots moving.
We acknowledge that this is not good enough.
We were not fighting hard enough to be anti-racist and we commit to doing better. We stand in solidarity.
We've made some updates to our production process, which you can read about here.
Below we've shared some resources that we found helpful if any of you want to learn more and do the same.
CREATIVE COLLABORATION TO RAISE FUNDS FOR REFUGE
CALLING ALL CREATIVES:
Here at Mastini we feel incredibly fortunate to be safe in our homes with our kids.
But since lockdown began, it’s been reported that there‘s been a 25% increase in calls to the national domestic abuse helpline.
REFUGE are working 24/7 to help women & families in need of support, at this time more than ever.
We would love you to collaborate with us by creating an image or video to help raise funds & awareness.
The brief is: 'WOMAN'.
For every submission we receive we will donate a further £2 to REFUGE.
Please post it to instagram, tag us & use the hashtag #MastiniWoman
UPDATE: We raised £400, thank you so much to everyone who submitted & donated!
CREATING CONTENT SAFELY DURING LOCKDOWN.
Our thoughts go out to everyone facing a difficult & stressful few months.
With lockdown & restrictions in place across the industry, we’re working with our clients to find new ways of creating the content that they need to carry on reaching their consumers.
We're working with agencies to link up brands with relevant influencers.
With huge outreach, they can host takeovers, provide content and drive a boost in traffic to all social channels & your website. All of this can be achieved remotely & safely.
THE PROCESS: As with model casting, based on your brand profile & the project requirements agencies will send over a list of influencers for you to consider. We'll manage all negotiations for you, using our key industry contacts to get you the best possible rate and taking away any admin or hassle.
With more people online for longer periods over the coming weeks, it's essential to keep your social feed eye catching & engaging.
We can turn your existing images and videos into something new and exciting, in all social-friendly formats.
THE PROCESS: Send us over your existing hi res files and provide us with a brief...or if you're stuck for ideas we can show you some examples & ideas to fit your brand.
We'll then turn your assets into highly clickable new content within a time frame of less than a week.
We have an amazing pool of talented photographers who have their own studios & equipment. This means they are able to shoot stills editorials & product shots in an effective, low-cost & safe way.
THE PROCESS: Simply provide a brief & have samples ready to pick up or be delivered...we'll arrange the rest. We'll be in contact throughout, so that you always have the same level of input & sign off that you're used to.
ECOM IMAGERY REVIEWS
With stores closed, brands have an opportunity to invest more time into reviewing & improving their online delivery.
Did you know that high quality product images convert at a rate three times better than relatively low quality images?
As part of our Ecom Consultancy we offer a full SWOT analysis report of your sites product images. Alongside a tailored market research report, we can show where your brand photography currently sits amongst its competitors and advise on next steps for improvements to be made.